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PrimeIn 1988, Pro Skateboarders Steve Rocco and Rodney Mullen felt the industry change, and they left Sims and Powell respectively to found World Industries. The two walked through the Prime gates soon after, and worked closely with Phil Tuccinardi to perfect modern Skateboarding to this day, Phil talks about the countless hours Rodney spent shaping and perfecting things at the Prime factory to make skateboards from first quality. It was during this time that Prime began making skateboards for almost the entire industry, and had a production roster that included brands such as World, Blind, Plan B, 101, Shorty's, Birdhouse,Hookups, Baker to name just one part. Prime Wood at its peak had 220 employees, produced 2.4 million scooters a year, and was running 24 hours a day, 7 days a week.